When 99 Bikes needed a complete overhaul of their online store, they came to webqem to create a whole new eCommerce experience.
Since opening in Brisbane in 2007, a great philosophy and approach has seen 99 Bikes grow to 38 locations nationally (and counting). An online retailer since launch, 99 Bikes had outgrown their existing Magento 1 site and needed a modern, streamlined solution that would provide a better customer experience and a whole new way to manage their extensive product range online.
The result - an entirely new eCommerce solution based on Adobe Commerce (Magento 2) - saw revenue more than double and conversions leap over 60%.
Meeting to scope out the project, the teams from webqem and 99 Bikes workshopped requirements over several sessions, fleshing out the features with an over-arching goal:
"Rebuild the existing site from the ground up for stability, and future-proof for omni channel growth."
The design is bold and consistent, with a commercial edge that helps to build further on customer's trust in the store. Intentionally ‘flat’ and clean, the styling allows the products to really stand out and, where possible, high resolution ‘retina’ images provide a real sense of quality and allow more detailed views.
Clear and consistent use of design elements – in particular for key calls-to-action – reduces the user’s learning curve as they navigate the site.
From the casual cyclist or parent looking for their kid's first bike, to the amateur enthusiast or elite rider – everyone has different needs and a different way of thinking about how to find what they need.
Providing multiple paths to find products, users can choose to browse by categories, different types of bikes and riding styles or by brand. Comprehensive filtering – with a price band slider – helps to refine choices further.
The move to Adobe Commerce from Magento 1 means it's now easier and faster to create and maintain products on the site with a drag-and-drop merchandising tool for category pages and easy set-up of landing and content pages.
A feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility
Australia's #1 POS platform
eWAY, zipMoney and PayPal provide multiple payment options for users to choose from
Advanced search engine provides typo-tolerance, synonym recognition and instant results with each keystroke
Fully managed, scalable, eCommerce performance-tuned hosting
Measuring sales and conversions, and providing fresh insights into visitor use
8 weeks post launch. Year-on-year stats
"Migrating from Magento 1 to Adobe Commerce, integrating with our POS system and building a whole new, engaging user experience was no mean feat. Choosing the right partner for such a business-critical project is so important and the results, within 3 months of going live – particularly with conversion and revenue – are testament to that."Thomas Dodd
