Making digital transformation child's play
10 years & counting
For over a decade, webqem has partnered with Steve and Claire Ball to grow their online toy business. As they've expanded to encompass wholesale, we've transformed their digital presence to drive sales, optimise the customer experience and streamline operations. It's a true end-to-end online solution for B2C and B2B channels.
A digital reimagining
The expansion of the business into the wholesale space made fundamental digital presence and business operation changes vital.
The challenge from Steve & Claire
Streamline our business operations, delight our customers and set us up for the future.
eCommerce platform
Consolidate 2 different ecommerce systems into a single platform for both B2C and B2B
UX
Create a great experience for consumers and the trade
Integration
Fully integrate the eCommerce solution with new ERP and accounting systems
Marketing automation
Select and integrate a new marketing automation platform
Digital marketing strategy
Design and execute on a fresh digital marketing strategy for the retail channel, wholesale channels and key brands
Some assembly required
Every successful project needs planning and co-operation and, over our twenty years in the digital space, we've developed a highly efficient process to move from discovery to delivery to ongoing success - in partnership with our clients.
Open booklet
What’s in the box
- Rapid development eCommerce platform
- Low cost-of-ownership
- Simple administration
- Easy 3rd party system integration through APIs
- SaaS model
- Centralised inventory management
- Integration with Shopify plus
- Clear order workflows and real-time stock control
- Multi-location and sales channels operations
- SaaS model
- Powerful but easy-to-use marketing platform
- Comprehensive integration with Shopify
- Insights and reporting
- Triggered campaigns & multichannel
- SaaS model
- Google Analytics for site and marketing tracking
- Datastudio for business intelligence
- Search engine optimisation
- Paid search management
- Google Maps
Getting the word out
A best-in-class digital marketing strategy was created to extend Johnco and Good to Play's reach - focussing on business growth and ensuring a seamless
customer experience.
The three key pillars
Benchmarking for success
Know where you're starting from, set your KPIs and get the tracking and reporting rock-solid.
-
Data-led optimisation and targeting
Attribute, measure and analyse... and maximise the marketing spend.
-
Effective messaging and creative
Cut-through with effective messaging and creative across digital touch points including display, social and email.
The webqem team are true strategic partners. We've gone on a digital journey for over 10 years and they've challenged us and driven our business forward... all the while with our interests and success front-and-centre. The results from our recent website relaunch have been nothing short of spectacular!
Steve Ball CEO, Johnco
