We’ve had the privilege of partnering with Steve and Claire Ball of Johnco for over a decade. Together, we’ve evolved their online toy business from a simple retail website into a thriving, multi-channel powerhous servicing both consumers and trade. Our goal? Drive growth, delight customers, and simplify efficiency and operations across the board.
Challenge
As Johnco’s business expanded into the wholesale domain with their “Good to Play” offering, their digital setup was struggling to keep pace. They were facing fragmented systems, disjointed customer experiences, and inefficient back-end operations.To support B2C and B2B growth, they needed:
- A unified eCommerce platform for both retail and wholesale customers
- A smooth, engaging user experience for diverse audiences
- Seamless integration with ERP and accounting systems
- Streamlined marketing and customer outreach via automation and fresh strategies
Solution
We devised an end-to-end digital transformation strategy, centered on a robust, unified platform and data-driven marketing.
Results
The impact of this digital transformation has been nothing short of spectacular, propelling Johnco and Good to Play to new heights.
Good to Play
Johnco
By migrating Johnco onto a single, integrated eCommerce and marketing ecosystem, we turned what was once cumbersome and fragmented into something powerful, scalable, and efficient. The results speak volumes: massive growth in traffic, conversions, and revenue across both consumer and wholesale channels.
The webqem team are true strategic partners. We’ve gone on a digital journey for over 10 years and they’ve challenged us and driven our business forward… all the while with our interests and success front-and-centre. The results from our recent website relaunch have been nothing short of spectacular!
Steve Ball, CEO Johnco
If you're looking for a partner to help you build digital solutions that last, let's talk.
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