We’ve had the privilege of partnering with 99 Bikes, a true national leader in the cycling retail space. Since they opened their doors in Brisbane back in 2007, they've grown to 38 locations across Australia, and we’ve been working with them to take their online presence to the next level.
Challenge
Like any growing business, 99 Bikes was starting to outgrow its digital home. Their existing Magento 1 online store had become a bottleneck, holding them back from achieving their full potential. The team needed a new platform that could handle the immense growth they were experiencing, and provide the stability and flexibility required for future omnichannel expansion.
We worked together to tackle some key objectives:
- Boosting site speed and search engine optimisation (SEO).
- Increasing conversions.
- Make it much easier to browse and buy on mobile devices.
- Integrating with their in-store Point of Sale (POS) system for real-time stock levels.
- Giving customers the convenience of in-store Click & Collect.
Solution
We embarked on a complete digital overhaul, rebuilding the 99 Bikes website from the ground up. The goal was to create a robust and future-proof solution that would not only solve their immediate problems but also support their long-term growth.
We built a brand-new website on Adobe Commerce (Magento 2), providing 99 Bikes with the control they needed to create and maintain products on the site with a drag-and-drop merchandising tool for category pages and easy set-up of landing and content pages.
Intuitive Design & Navigation
We crafted a bold, clean site with a focus on usability, featuring high-resolution images and clear calls-to-action. Users can now easily find what they're looking for through multiple navigation paths, comprehensive filtering, and a fast, predictive search function.
Seamless System Integration
We integrated the new platform directly with their in-store POS system, Retail Express, to provide real-time stock levels.
Real-time Stock Check
We implemented a feature that allows customers to check real-time stock availability, both online and in their local store, before they commit to a purchase.
Platforms
Results
The impact of this digital transformation has been nothing short of amazing, delivering spectacular growth in a very short amount of time. 8 week post-launch, year on year:
Migrating from Magento 1 to Adobe Commerce, integrating with our POS system and building a whole new, engaging user experience was no mean feat. Choosing the right partner for such a business-critical project is so important and the results, within 3 months of going live – particularly with conversion and revenue – are testament to that.
Thomas Dodd, eCommerce Manager, 99 Bikes
If you're looking for a partner to help you build digital solutions that last, let's talk.
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